We’re greater than midway by means of AWS re:Invent 2023 and have had a outstanding quantity of recent providers and options launched every single day this week. In the event you haven’t been maintaining with the keynotes at re:Invent and wish the highlights of every, I’d encourage you to learn our group’s weblog posts overlaying every keynote of the week:
To wrap up Wednesday’s bulletins, we had a keynote delivered by Dr. Ruba Borno, Vice President of AWS Worldwide Channels and Alliances. This keynote was primarily centered on the connection between AWS and AWS Companions and the way they will ship worth to their shared prospects. All through the keynote, we not solely had new bulletins, however tons of nice use instances and tales from partnerships between AWS, AWS Companions, and prospects.
The theme of the keynote was to assist prospects make the unimaginable appear attainable by working with the precise AWS Companion.
Let’s get into a few of the new launches within the AWS Companion House.
AWS Buyer Engagement Incentive
There are such a lot of new alternatives and prospects which have but to maneuver to AWS. This software is designed to higher deal with these alternatives. The AWS Buyer Engagement Incentive will assist AWS Companions have interaction firms which are new to AWS or within the early stage of adoption.
Not solely does it offset the price and funds of each a part of the sale cycle, it offers a easy world framework that Companions can use to concentrate on the preliminary buyer workload, higher drive the expansion and spend of recent AWS prospects, and scale over time.
It’s price mentioning that this incentive will not be a brand new announcement for re:Invent, nonetheless, it was launched earlier this 12 months, which is new sufficient to nonetheless get a spot on my weblog put up. Because it was launched, Companions have launched 87% of eligible alternatives within the pipeline.
The Generative AI Heart of Excellence for AWS Companions
The tempo of innovation within the generative AI house has been dizzying. It may be tough to maintain up with the fast improvement of those instruments. On high of that, you will have an enormous demand from prospects who wish to rework their companies by implementing generative AI into their very own know-how stacks.
AWS hopes The Generative AI Heart of Excellence for AWS Companions will make it simpler for Companions to maintain up with the generative AI house to higher serve buyer wants. It offers each technical and non-technical enablement content material and coaching, instance buyer use instances, boards for data sharing, and greatest practices.
With the middle of excellence, AWS Companions can:
- Familiarize themselves with a variety of generative AI choices
- Join with leaders throughout the Amazon Companion Community on specialised generative AI functions
- Construct functions that transcend optimization and perceive issues like equity, privateness, and security
- Leverage data-driven insights and instruments to speed up prospects’ generative AI journeys
Accenture and AWS Expanded Partnership
Accenture has persistently been an early adopter to the most recent AWS know-how. For instance, when Amazon CodeWhisperer launched, Accenture adopted the know-how and noticed a 30% increase in efficiency of their improvement efforts.
Accenture has introduced that they may proceed integrating AWS AI providers into Accenture’s automation platforms. To scale this, Accenture has dedicated to coaching 50,000 improvement engineers on AWS AI providers, akin to Amazon Q and Amazon CodeWhisperer.
Accenture is simply one of many many firms that may contribute to content material in The AWS Generative AI middle for Excellence for AWS Companions, amongst different leaders within the house akin to Anthropic, NVIDIA, and extra.
Moreover, Accenture additionally has its personal Heart for Superior AI, which additionally presents accelerators, greatest practices, and hands-on coaching to higher assist their purchasers maximize the worth of Amazon Q and different AWS AI providers.
C3 Generative AI: AWS Market Version
C3 AI introduced the provision of C3 Generative AI on the AWS Market. This can be a no-code, self-service atmosphere that gives a totally useful generative AI utility. Customers can use this utility to get higher perception into their knowledge, and begin asking questions on their knowledge in simply minutes of setup time.
The truth is, not solely is it useful, it additionally takes care of a few of these pesky issues that giant language fashions typically expertise. C3 AI claims that there are not any hallucinations, no cyber safety dangers, and no IP legal responsibility issues.
In the event you’re involved in doubtlessly utilizing this software, you should utilize the QR code situated within the picture above to hitch the personal preview.
ServiceNow and AWS Expanded Partnership
ServiceNow and AWS have been brainstorming about the right way to convey AWS’ attain, knowledge, and scalability and mix it with ServiceNow’s clever platform for digital transformation.
In January 2024, ServiceNow and its full suite of options will probably be obtainable as a Software program-as-a-Service (SaaS) providing within the AWS Market.
Moreover, AWS and ServiceNow are teaming as much as launch industry-specific AI tooling to listing within the AWS Market. For instance, the 2 firms are presently engaged on a provide chain answer by integrating AWS Provide Chain with ServiceNow to higher streamline provide chain administration.
New AWS Companion Competencies
The AWS Competency Companion Program is a manner for purchasers to validate that AWS Companions have the suitable abilities and technical experience to to assist prospects in a selected space. AWS has launched three new areas of AWS Competency specialization, together with:
- The AWS Resilience Competency Companions, which helps prospects enhance the provision and resilience of their workloads.
- The Cyber Insurance coverage Competency Companions, in order that prospects can discover insurance policies from insurers. AWS prospects get a quote for the cyber insurance coverage protection they want inside 2 enterprise days.
- The Constructed-in Competency Companion Options, that gives an infrastructure as code answer to put in, configure, and combine Companion software program with foundational AWS providers.
AWS Market SaaS Fast Launch
SaaS Fast Launch is a brand new characteristic within the AWS Market which makes it simple for purchasers to shortly configure, deploy, and launch SaaS merchandise on AWS. It does this by utilizing CloudFormation templates which are outlined by the software program vendor and validated by each the software program vendor and AWS to make sure the software program adheres to the most recent safety requirements.
Within the AWS Market, yow will discover the SaaS merchandise that use this characteristic by in search of the “Fast Launch” tag within the product description. When you click on on Fast Launch for the product of your selection, you’ll have the ability to simply deploy the software program. This characteristic is mostly obtainable, so hold an eye fixed out for the Fast Launch tag within the AWS Market.
AWS Market APIs for Sellers
By utilizing AWS Market APIs for Sellers, now you can allow AWS Market entry by means of your present functions. Utilizing your present functions, you’ll be able to construct AWS Market merchandise, provide, resale authorization, and agreements workflows instantly into your individual techniques. This results in a larger effectivity for the Companion, and can even encourage prospects to make Market purchases by means of your area. This characteristic is mostly obtainable and able to use now.
Pricing Changes to AWS Market
AWS is decreasing pricing for the AWS Market efficient January 2024. The brand new pricing mannequin will probably be a flat payment construction of three p.c. In some instances, it could be even decrease.
Listed here are the updates to the pricing mannequin:
- For personal presents underneath 1,000,000, it’s now a 3% payment.
- For offers between $1 million and $10 million, it’s now a 2% payment.
- For personal presents larger than $10 million, it’s now a 1.5% payment.
- For renewal charges for personal software program and knowledge, it’s now a 1.5% payment.
AWS and Salesforce Partnership Growth
AWS and Salesforce have introduced an growth to their partnership in order that prospects can higher profit from the mixed worth of each merchandise.
As a part of the announcement, the businesses launched the next info:
- Salesforce will start providing their merchandise on the AWS Market, together with merchandise akin to Information Cloud, Service Cloud, Heroku, Tableau, Mulesoft, and lots of extra. That is obtainable now with expanded product help deliberate for 2024.
- AWS and Salesforce are making Information Cloud a SaaS providing. This permits prospects to make use of AWS providers to course of and analyze knowledge saved in Information Cloud.
AWS Companion Central Enhancements
Lately, a brand new AWS Companion Central expertise was launched. The brand new enhancements personalize the expertise for the AWS Companion and the roles of their enterprise. This consists of automated prescriptive steering with duties and subsequent greatest actions personalized for the Companion.
For AWS Companions enrolled within the software program path, AWS can also be offering an integrating expertise between AWS Companion Central and AWS Market. Which means AWS Companions can create AWS Market listings from AWS Companion Central. By linking your AWS Companion Central and AWS Market accounts and customers, it additionally lets you see AWS Market analytics in your Companion Analytics Dashboard.
Lastly, they’ve launched a brand new co-sell expertise by means of APN Buyer Engagements (ACE) that’s personalized in the direction of the AWS Companion and their co-sell wants. This permits Companions to higher keep pipeline hygiene, by prioritizing alternatives the place AWS gross sales help is required, offering perception on web new engagements, and stardizing the knowledge gathered within the Companion referral and AWS referral expertise.
Additional, Companion ACE pipeline is now built-in with AWS Market Personal Affords, offering actual time gross sales insights and the flexibility to unlock new progress alternatives extra simply.
AWS Companion CRM Connector Now Helps AWS Market
The AWS Companion CRM Connector now helps AWS Market, higher enabling Companions to handle and publish Market personal presents and resale authorizations. The CRM Connector additionally helps AWS Companion Central ACE Pipeline Supervisor capabilities, together with an enhanced characteristic to view a abstract of AWS Market personal presents.
The AWS Companion CRM Connector is obtainable at no-cost on the Salesforce AppExchange.
AWS Sustainability Objectives
Lastly, we ended the keynote with a chat on sustainability. It’s no secret that AWS is dedicated to sustainability, with plans to be web zero carbon by 2040, water constructive by 2030, and 100% renewable energy-powered by 2025.
Sustainability objectives will not be simply high of thoughts for AWS, they’re turning into more and more necessary to prospects as nicely. The truth is, 1 in 3 prospects say that sustainability is a key precedence for his or her enterprise. To satisfy this buyer want, AWS Companions have created over 1,000 sustainability options hosted within the AWS Options Library and AWS Market.
Lastly, AWS has inspired AWS Companions to hitch The Local weather Pledge. Over 450 Firms have joined, and the quantity is anticipated to develop.
That brings us to the top of this keynote. The AWS Companion house has been innovating at a major tempo this 12 months. Hopefully, these enhancements make the lives of AWS Companions a lot simpler. Get pleasure from the remainder of the week!
